ScaledByDesign exists because we've seen too many companies burn budget on 'almost done' projects, broken integrations, and AI features that embarrass them in production.
To bring senior-level systems thinking to growth-stage companies—without the overhead of a full-time executive hire or the chaos of rotating agency teams.
We exist in the gap between "we need help" and "we can afford a full CTO." Our model gives you experienced leadership and execution on the projects that actually move revenue—without the politics, the bloat, or the excuses.
We started ScaledByDesign after spending years watching the same patterns destroy projects: unclear requirements, rotating dev teams, no one who understood both the business and the tech, and a whole lot of "it works on my laptop" moments.
The breaking point? Watching a payments integration project drag on for 18 months, burn through $400k, and still not work. The tech wasn't hard. The problem was that no one owned the outcome. Everyone was busy. Nobody was accountable.
So we built a different model. Fractional leadership that actually leads. Execution that's scoped, tracked, and delivered. Systems thinking applied to the messy reality of revenue-critical operations.
We tell you what's real, not what you want to hear. If AI won't solve your problem, we'll say so before you spend a dime.
We build infrastructure that compounds, not one-off fixes that create more problems than they solve.
We own outcomes, not just outputs. If something breaks, we fix it. No finger-pointing, no blame-shifting.
We're not vendors collecting checks. We're partners invested in your success—because our reputation depends on it.
We don't assume we know your problem. We audit, map dependencies, and identify the real blockers before recommending anything.
Every engagement has clear boundaries, deliverables, and success criteria. No scope creep, no surprise bills, no 'we'll figure it out later.'
We design systems that your team can maintain and extend. We're not trying to create job security for ourselves—we're trying to make you independent.
Documentation, training, and handoff are built into every project. When we leave, you're not left wondering how things work.
If you're tired of projects that drift and AI that disappoints, let's talk. We'll give you an honest assessment of your situation—no sales pitch, no pressure.