We're a Fractional CTO + execution partner for messy, revenue-critical operations—especially payments + merchant workflows. We create clarity (COGS, inventory truth, customer issues) and ship the right roadmap safely.
These patterns cost growth-stage companies months and hundreds of thousands before anyone admits the system is broken.
6-month delays on 'almost done' projects—burning $15k+/month in team time
No clean view of COGS / inventory truth
Customer issues are 'somewhere in Slack'
Payments/onboarding/support are fragmented across tools
Everyone is busy, nobody is accountable
The roadmap changes weekly because the system is unclear
Real situations, real constraints, real outcomes. (Names anonymized.)
Multi-year onboarding portal project stuck at 80% complete for 6+ months. No visibility into blockers.
Legacy integrations, unclear data ownership, rotating dev teams.
Mapped dependencies, identified 3 critical blockers, restructured sprint ownership.
COGS reporting was a monthly fire drill. Finance and ops had different numbers.
Data in 4 systems, no single source of truth, manual reconciliation.
Built unified data layer, automated reconciliation, created real-time dashboards.
Customer issues took 3+ days to resolve. Support was disconnected from product data.
Fragmented tooling (Zendesk, internal admin, Slack), no escalation clarity.
Integrated support ↔ order system, built escalation workflows, added customer health scoring.
Paid spend scaling but ROAS numbers didn't match bank deposits. Nobody trusted the data.
Pixel fires inconsistent, CAPI half-implemented, GA4 and ad platforms showed different numbers.
Full tracking audit, server-side event cleanup, unified source-of-truth dashboard.
Email revenue was 8% of total. Flows existed but were untouched for 2 years.
Klaviyo flows outdated, no segmentation strategy, deliverability issues.
Rebuilt core flows, implemented RFM segmentation, fixed sender reputation.
Cart abandonment was 78%. Checkout felt clunky but nobody knew what was broken.
Too many apps, slow checkout load, no post-purchase upsell strategy.
Checkout speed optimization, removed friction steps, added one-click upsells.
Outcomes you can measure - not vague promises.
Sprint scope + decisions locked. No more endless drift.
Integration, data, and process issues caught before they derail.
Inventory, COGS, customer issue patterns - finally clear.
No more 'surprise fires' or building the wrong thing twice.
Faster resolution because leadership is here, not outsourced.
We build systems that make marketing measurable, not mystical. Stop guessing. Start compounding.
Pixel, CAPI, server-side—unified. Stop scaling on broken data. If the numbers don't match reality, you're scaling lies.
Email/SMS flows, segmentation, deliverability. Systems that make repeat revenue predictable, not hopeful.
Structured experimentation cadence—not random ad swaps. Know what's winning and why, before you burn budget.
Theme, apps, checkout—optimized and stable. No more duct-tape integrations breaking during your biggest sales.
Retention built into the system. Upsells, reorders, and loyalty that run on logic, not luck.
Reduce cart abandonment with systems that diagnose friction—not just guess at it.
CRO grounded in clean data. Conversion improvements you can actually trust and repeat.
Unit economics that match your bank account. Reporting that tells you what's real, not what's flattering.
Inventory accuracy, returns, shipping times, support feedback. The back-end reality your front-end promises depend on.
An anti-chaos operating system. Not a vague methodology deck.
We find the bottlenecks and the real root causes (not vibes). No opinions - data and diagrams.
We define what to ship, in what order, and what 'done' means. Clear scope, clear exit criteria.
We run delivery with clear scope, accountability, and business-side context. You know what's happening.
Dashboards + workflows that reveal truth: COGS, inventory, customer issues. No more guessing.
Clear options for DTC/Ecom brands. Pick what fits your situation.
From $10k
Best when: Tracking feels off, funnel leaks, or team is stuck.
From $9k/mo
3-month minimum
Best when: Ongoing leadership + execution for growth-critical systems.
From $7.5k/mo
Best when: You know what to fix and want it shipped.
Already have a team but need extra firepower—or specialized skills you don't have in-house? We offer ad-hoc team units that plug into your existing workflow without the overhead of hiring.
Book a call, tell us what's stuck, we'll tell you what's real.